Co-operty and Blossom have teamed up to empower aspiring homeowners with improved financial literacy. Co-operty, an Australian platform that enables shared homeownership, is joining forces with Blossom, a savings app that offers Australians fixed-income investments. This collaboration aims to enhance financial knowledge and provide tools for those looking to purchase a home. Together, they seek to educate and empower individuals with the knowledge and tools needed to save for a home deposit more efficiently.
This partnership highlights the benefits of fixed-income investments, like cash and bonds, as a strategic approach to saving for a home deposit. Traditionally, these investments were primarily accessible to institutional investors, making them challenging and expensive for individuals. Blossom is transforming this by democratizing access to this underutilized asset class, providing Australians with a simplified way to grow their savings.
Co-operty CEO and Co-Founder Lynda Coker emphasized the company’s dedication to making property ownership more accessible through co-ownership. In a recent statement, she highlighted the collaboration with Blossom as a means to empower individuals with smarter saving strategies for their home deposits. Coker acknowledged that while co-ownership can expedite the home-buying process, a substantial deposit remains a significant obstacle for many Australians.
Blossom streamlines the process of investing in fixed-income assets, providing users with a stable avenue to grow their savings without the fluctuations often seen in other investment options. A distinctive feature of Blossom is its daily display of earnings, which serves as a constant motivator for users as they strive towards their financial objectives. Notably, one-third of Blossom users who have set goals within the app are actively saving for home deposits, underscoring the shared dedication of both platforms to making homeownership more attainable for Australians.
Ali Rosenberg, Co-Founder of Blossom, expressed enthusiasm for the partnership with Co-operty, stating that it would enable the company to introduce the advantages of fixed-income investing to a broader audience. Blossom’s mission is to make these investments accessible to everyday Australians, and the company has successfully managed over $85 million in funds, demonstrating its ability to redefine saving strategies for important goals such as home deposits. The partnership with Co-operty was seen as a perfect match, as both platforms aim to empower individuals to save strategically and make informed financial choices.
