A newly enhanced AI-driven solution is bridging communication gaps in the property market, enabling professionals and buyers from diverse linguistic backgrounds to navigate real estate transactions more effectively. This development marks a significant advancement for industry players such as realtors and international clients, offering a seamless experience in understanding property details across various languages.
Claire, the intelligent assistant developed by View Media Group’s Propic, now includes two transformative upgrades. One key addition is a voice-enabled interaction system, which lets users engage in fluid, real-time discussions about listings simply by activating a sound icon. Additionally, property descriptions and local area insights are now accessible in a variety of languages, offering a more inclusive and accessible experience for users across different cultures.
The Claire assistant has been significantly upgraded with expanded language processing capabilities, now able to interpret and converse in 58 different tongues, such as Mandarin, Arabic, Spanish, and Indonesian. This expansion is designed to create a smoother experience for a diverse user base, allowing both local and international audiences to interact with property listings in their native languages.
In addition to multilingual comprehension, the system automatically converts responses back into English, ensuring real estate professionals remain fully aware of client inquiries and responses, regardless of the language used. This bidirectional understanding streamlines communication, helping agents maintain control and clarity throughout the entire engagement process with buyers from varied backgrounds.
Several well-known agencies, including McGrath, Nelson Alexander, Place, and Highland, have already adopted the platform. Company leader Jeffrey Gray highlighted the role of voice interaction in shaping the future of real estate, pointing to rising consumer familiarity with tools like Alexa and Siri. He stressed the need for property technology that aligns with Australia’s cultural diversity, noting that expecting universal English proficiency is no longer realistic. The platform, he explained, was built to ensure every buyer feels heard—regardless of the language they speak.
The growing presence of multilingual households across Australia points to a broader demographic shift. Millions of residents today communicate in languages other than English behind closed doors, reflecting deep-rooted cultural variety that is shaping how services, especially in real estate, are delivered.
Australia’s overseas-born population continues to grow, reaching nearly one-third of the entire nation by 2024. With such diversity becoming the norm, the need for technology that can bridge communication gaps has moved from novelty to necessity. Language accessibility is no longer a value-add — it’s an expectation, particularly when navigating complex decisions like buying a home.
Propic’s AI assistant, Claire, has been enhanced with new governance layers to manage conversations responsibly and maintain brand trust. These updates represent just the beginning of a more sophisticated voice-driven roadmap. Drawing live data through CRM integration, Claire enables agents and buyers to access real-time insights with minimal friction. Since its founding by Jeffrey Gray in 2019, the company has focused on automating and streamlining the property journey — and over the past year alone, the platform has facilitated over $13 billion in transactions while handling everything from client communication to lead conversion and content generation.
