Australian proptech trailblazer Realtair is embarking on a bold international expansion initiative, setting its sights on the promising real estate market in New Zealand. This move signifies a significant milestone for the award-winning proptech company as it aims to offer New Zealand agents access to an all-encompassing end-to-end real estate workflow solution for the very first time.
Realtair’s CEO and President of the Real Estate Institute of NSW, Peter Matthews, underscores the rationale behind this strategic entry into the New Zealand market. He emphasizes the compelling synergies between the two countries, where Realtair’s successful strategies and insights from working closely with agents in Australia can be seamlessly adapted and replicated. Matthews points out the striking similarities between the two markets, including regulatory frameworks.
Timing also plays a pivotal role in Realtair’s expansion, as there is a distinct lack of comprehensive end-to-end solutions available in the New Zealand real estate landscape. Matthews notes that Realtair is ideally positioned to equip New Zealand agents with cutting-edge technology, meeting the growing consumer demand for a streamlined and user-friendly online experience. This not only enhances transaction transparency but also accelerates the pace of real estate deals, catering to agents eager to embrace the digital era.
Realtair’s core proposition revolves around the digitization of the entire agent process, providing a unified platform that enables agents to efficiently monitor all aspects of their business, from accounts and transactions to both pending and completed deals. Furthermore, Realtair securely stores crucial buyer information, including offers and registrations.
The platform’s simplicity has struck a chord with tens of thousands of agents throughout Australia, with Realtair reporting an astounding 200% increase in active weekly users from July 2022 to July 2023. The proptech innovator’s impact is not limited to the agent level; it has garnered industry-wide recognition, recently clinching the prestigious Efficiency & Optimisation – Most Innovative Scaleup Award at the 2023 Proptech Awards.
With over 10,000 agents already relying on Realtair’s platform in Australia, Realtair’s Chief Operating Officer, Blake Williams, envisions similar growth prospects relative to the size of the New Zealand market. Williams underscores the importance of leveraging Realtair’s established presence in New Zealand to execute a targeted growth strategy. This entails collaborating with top-tier agents who stand to benefit from the platform, allowing them to redirect their focus towards nurturing customer relationships while acting as advocates for the Realtair platform, thereby enhancing their overall performance.
In an era where consumers worldwide expect seamless and immediate access to a wide range of services, Realtair’s platform empowers agents to meet these expectations effortlessly. Whether it’s seeking property appraisals, making offers, participating in timed auctions, or facilitating deposits, agents equipped with Realtair gain a distinct competitive advantage. As Realtair continues to explore international markets and expand its horizons, its unwavering commitment to simplifying real estate transactions remains at the forefront of its value proposition.
