A recent survey conducted by Capterra, has revealed that Australian renters are embracing property technology at a faster rate than their global counterparts. This digital shift is significantly impacting the rental experience, as tenants increasingly prioritize properties equipped with advanced technological features.
The survey, which polled 400 tenants across Australia, found that 68% of respondents considered technology a key factor when deciding to lease a property. This preference extends to features such as online payment portals and smart appliances. Notably, 33% of Australian tenants currently have access to online payment options, exceeding the global average of 25%. Furthermore, 30% of tenants in Australia can submit maintenance requests online, in contrast to only 18% worldwide.
According to Andrew Blair, an analyst at Capterra, property management agencies must recognize the growing importance of technology in today’s rental market. He advised agencies to consider implementing the latest technology to stay competitive.
While the adoption of digital property management tools is on the rise, there is still room for growth. Many tenants still lack access to convenient tech solutions, indicating a need for further investment in this area.
However, for those who do have access to digital tools, the benefits are clear. Tenants report high satisfaction rates with these technologies, citing convenience, enhanced security, and improved communication as key advantages.
Despite the increasing use of digital tools, traditional communication methods remain important. Email remains the primary communication channel between tenants and property managers, although there is a growing trend towards using dedicated online portals.
The survey highlights the importance of a balanced approach to property management. While digital solutions can enhance the rental experience, personal engagement is still crucial. Property managers are advised to maintain a personal approach with timely communication to effectively manage their rental properties.
