REA Group has announced its acquisition of full ownership of Australian proptech scaleup Realtair. Previously, REA Group held a 37% stake in Realtair, having initially invested in the company in 2020.
Realtair offers an end-to-end property sales platform that enhances how agents connect with property owners. Its suite of products allows agents to create customizable digital listing presentations, sign agreements instantly, and manage auction and private treaty transactions.
This acquisition will bolster REA Group’s agency services strategy by equipping customers with premier digital tools throughout the property transaction process.
REA Group’s Chief Executive Officer, Owen Wilson, highlighted the company’s steadfast dedication to assisting its customers in managing their workflow with greater efficiency, boosting productivity, and facilitating business expansion. He articulated that the integration of Realtair’s innovative products into REA Group’s service offerings will significantly bolster the company’s ability to deliver these key benefits. Wilson expressed his enthusiasm about the long-term opportunities that this investment in Realtair brings, viewing it as a strategic move that will drive substantial growth and advancement within the company.
Wilson further elaborated on the positive impact of their existing partnership with Realtair, noting that the feedback received has been overwhelmingly favorable. This positive response has strengthened REA Group’s confidence in the substantial value they can offer to their customers through this acquisition. He emphasized that REA Group is now even better positioned to help its customers secure more property listings, thanks to the enhanced capabilities provided by Realtair’s advanced tools and services.
Moreover, Wilson pointed out that with the added value of Realtair’s offerings, REA Group can streamline the entire home buying process for consumers. By integrating Realtair’s end-to-end property sales platform, REA Group aims to simplify and improve the experience for both agents and property owners, making the transaction process more efficient and user-friendly. This move aligns with REA Group’s broader goal of leveraging technology to drive innovation and deliver superior service within the real estate market.
Realtair Co-Founder and Chief Executive Officer, Peter Matthews, remarked that REA Group has been a vital and effective partner, making it the ideal choice to lead Realtair into its next growth phase.
“I’m proud of what Realtair has accomplished over the past eight years and believe now is the right time for new leadership to advance the business further. As part of REA Group, Realtair will continue to deliver innovative tools that create value for the real estate industry.”
Peter Matthews, Realtair Co-Founder and Chief Executive Officer
Realtair Co-Founder and Chief Operating Officer, Blake Williams, along with Chief Financial Officer, Paul Shaw, will continue to play integral roles within the company, ensuring continuity and stability as they contribute their extensive expertise and leadership to furthering Realtair’s mission and growth objectives.
