ANZ Acquires Australian Proptech Startup REALas to Strengthen Digital Services in Property Market
ANZ has announced its acquisition of Australian property startup REALas, aiming to provide home buyers with better access to information about the country’s property market. Established in 2011, REALas has developed a unique algorithm that predicts property prices, earning a reputation as the most accurate sale price predictor for listed properties.
ANZ Managing Director of Customer Experience and Digital Channels, Peter Dalton, highlighted the acquisition’s significance for the bank’s digital transformation. He also expressed enthusiasm about integrating some of REALas’ features into ANZ’s products and services.
REALas CEO Josh Rowe explained that the company’s algorithm combines data science, local market expertise, and crowdsourced buyer information to offer up-to-date predictions. He expressed excitement about the acquisition and the potential for growth and helping customers make informed decisions when purchasing or selling property.
REALas.com will continue operating independently as an ANZ-owned subsidiary.
