Domain‘s new AI-driven targeting technology is revolutionizing the way agents market their listings. By identifying and reaching previously untapped buyer markets, agents can significantly increase their visibility and attract more potential buyers.
Since its launch in July, Domain’s Audience Boost feature has been a game-changer for agents. By leveraging AI to target specific audiences, agents are witnessing a 23% average increase in listing views and a surge in buyer interest.
With Audience Boost, agents can expand their marketing efforts beyond Domain and target potential buyers on popular platforms like Facebook, Instagram, and Google.
Meta’s head of financial services and real estate for Australia and New Zealand, Nick Tubb, highlighted a growing trend in real estate consumer behavior. According to Meta’s commissioned research, 48% of users on Meta platforms turn to social media for insights alongside traditional property websites when searching for homes. This suggests a broader pool of potential buyers for real estate agents to tap into.
Halli Moore, a Melbourne-based agent and auctioneer at Buxton Real Estate, has praised Domain’s Audience Boost feature as a valuable tool in today’s digital age. Moore noted that with the increasing reliance on mobile devices and social media, the feature effectively complements traditional online listings. By leveraging the power of social media, real estate agents can reach a wider audience and generate more interest in their properties.
Sam Taylor from Evans Properties in Brisbane has firsthand experience of the benefits of leveraging social media for real estate marketing. By utilizing Meta’s advertising tools, Taylor has seen a significant increase in listing views and inquiries. He believes that by maximizing the visibility of listings, real estate agents can cast a wider net and attract a larger number of interested buyers.
Taylor also noted that the feature has expanded the reach of listings beyond local markets, attracting interest from potential buyers in other areas. This has led to inquiries from individuals who may not have previously considered the specific area. He emphasized that increased visibility and engagement with listings can significantly improve sales outcomes.
Danielle Harmer, Domain’s general manager of product and agent experience, expressed enthusiasm for the positive reception of Audience Boost among agents. The company’s commitment to providing innovative solutions and simplifying digital marketing efforts for agents is evident in the success of this new feature.
