Smart glasses offer real estate auctions a new level of transparency and coaching opportunities, though widespread adoption awaits mainstream integration
Renowned auctioneer and speaker Andy Reid recently experimented with Ray-Ban Meta smart glasses to film an auction, amazed by their audiovisual quality. He sees immense potential for these glasses and other VR goggles, like Apple’s Vision Pro, in the real estate industry, particularly in enhancing auction transparency.
Reid emphasizes the glasses’ ability to provide a first-person view, crucial for maintaining transparency during auctions. They capture exactly what the auctioneer sees and hears, offering irrefutable evidence in case of disputes or accusations of bias.
Moreover, VR glasses can revolutionize auctioneer training and performance analysis. They enable mentors to evaluate an auctioneer’s performance objectively, focusing on body language, energy levels, bidder interaction, and adherence to regulations. This feedback loop fosters continuous improvement in auctioneering skills.
Reid also highlights the glasses’ potential for team collaboration and accountability. They allow agents to review their interactions with buyers and the auctioneer, fostering a more cohesive and effective auction team dynamic.
Greg Brydon, an agent and auctioneer at Ray White Cheltenham, recently employed VR goggles during an auction, enabling vendors to observe the auction’s progress in real-time. This real-time feedback empowers vendors with insights into bidder behavior and auction dynamics, enhancing their understanding and confidence in the process.
However, Reid acknowledges a drawback: smart glasses may hinder direct eye contact with bidders. Despite their advantages, widespread adoption depends on their integration into mainstream society. Until devices like Apple Vision goggles become commonplace, vendors may hesitate to embrace them fully.
In essence, smart glasses represent a significant step toward transparency and improvement in real estate auctions, promising a future where auctions are more efficient, accountable, and customer-centric.
