ActivePipe, a marketing automation platform, has recently announced the successful completion of a Pre-Series B Funding round. The funding was led by IAG’s Firemark Ventures, the Corporate Venture arm of IAG, and Second Century Ventures, the venture arm of the National Association of Realtors®. This funding comes after their Series A funding in 2018 and precedes a planned Series-B round in late 2019. The capital raised will be used to continue ActivePipe’s expansion into the United States and explore opportunities outside of the real estate market. The investments are part of an over-subscribed Bridge round, which includes follow-on investments from ActivePipe’s current Australian strategic investors NAB Ventures and PieLAB Ventures.
ActivePipe has now raised more than $15m in funding and is the market leader in predictive data technology that assists real estate professionals in segmenting their contact databases and sending personalised communications to nurture their contacts.
According to Ashley Farrugia, CEO of ActivePipe, the company is excited to have IAG and SCV as strategic investors. This support will help ActivePipe expand its distribution into the Insurance and US markets.
Julie Batch, Chief Customer Officer of IAG, was impressed with the value ActivePipe offers through its interactions with property buyers and sellers. Together, they will explore commercial opportunities that could shape the future of insurance.
Bob Goldberg, CEO of the National Association of Realtors® and President of Second Century Ventures, expressed confidence in ActivePipe’s potential. After inviting ActivePipe into their REACH Accelerator Program in 2018, they witnessed the enthusiasm with which US brokerages embraced the platform. They believe ActivePipe could become a critical component of the technology revolution taking place within real estate brokerages in the US.
