Global real estate firm JLL has introduced a new AI-powered solution called JLL Property Assistant, crafted to support property owners across commercial sectors including retail, industrial, and office spaces. Built on the capabilities of JLL Falcon—the industry’s first fully integrated AI ecosystem—this tool delivers strategic recommendations and intelligence-driven insights designed to enhance the operational efficiency and profitability of real estate portfolios.
According to Neil Murray, Chief Executive of Real Estate Management Services at JLL, the Property Assistant represents a significant leap forward in digital property services. Developed on the JLL Falcon platform, it delivers a connected, user-centric experience that simplifies management tasks, sharpens strategic planning, and elevates asset value. The integration of artificial intelligence, data intelligence, and advanced digital tools marks a pivotal evolution in JLL’s technology suite, built to empower property stakeholders and maximize long-term investment outcomes.
JLL is stepping further into the AI space with a new virtual assistant aimed at supporting commercial property owners and operators. The tool helps teams manage complex portfolios by offering real-time guidance drawn from data across financial, operational, and tenant-related systems. Rather than functioning as another dashboard, the assistant acts more like a digital consultant embedded within property workflows.
One of the key advantages lies in its ability to tap into JLL’s unified data environment. By pulling from tools already used by real estate teams—such as financial software, building operations platforms, and tenant service systems—the assistant connects dots across multiple functions. This centralization enables property teams to view performance through a wider lens, making it easier to uncover issues or opportunities that would otherwise be buried in spreadsheets.
The interface is built to be conversational, allowing users to ask specific questions about their assets as naturally as they would speak to a colleague. For example, a manager might ask about projected vacancies or current income trends across a group of properties. The system quickly interprets the request and delivers answers derived from JLL’s internal data infrastructure—cutting down the time it takes to gather and interpret performance metrics.
What makes this solution stand out is its ability to bridge analytics with daily operations. It can highlight areas where cost savings are possible, surface issues affecting tenant satisfaction, or even suggest which spaces are most at risk of turnover. Reports that once took hours can now be generated in moments, offering a faster route to strategic decision-making and financial clarity. In an industry known for complexity and fragmentation, JLL’s assistant aims to bring simplicity, speed, and smart guidance to the front lines of real estate management.
Built with a strong emphasis on data security, JLL’s AI assistant integrates seamlessly into enterprise environments, maintaining rigorous protection standards while tapping into a broad base of anonymized performance metrics gathered from JLL’s global operations. Rather than simply automating tasks, the platform acts as a strategic accelerator, enabling property leaders to shift their focus from day-to-day oversight to long-term value creation. By enhancing analytical capabilities and operational clarity, the tool is positioning itself as a catalyst for change in the commercial real estate sector, helping investors and managers reimagine how properties are evaluated, optimized, and scaled.
